So, intentionally drinking bleach is a thing, apparently.

Beth Mole, writing at Ars Technica:

The US Food and Drug Administration this week released an important health warning that everyone should heed: drinking bleach is dangerous—potentially life-threatening—and you should not do it.

The warning may seem unnecessary, but guzzling bleach is an unfortunately persistent problem. Unscrupulous sellers have sold “miracle” bleach elixirs for decades, claiming that they can cure everything from cancer to HIV/AIDS, hepatitis, flu, hair loss, and more. Some have promoted it to parents as a way to cure autism in children—prompting many allegations of child abuse.

I would have thought that a statement like that would go without saying, but apparently not.

It’s baffling to me that there are people out there who either don’t know that bleach is dangerous to drink or just refuse to believe that that’s the case. And it’s outrageous that not only are people spreading dangerous misinformation about the effects of bleach, there are people selling actual products to people.

The FDA says that the products have been hard to scrub out because of claims on social media, where the drinks are promoted along with false health information. Most of the claims can be traced back to Jim Humble, founder and “archbishop” of the Genesis II Church of Health and Healing, aka “The Church of Bleach.”

Humble has been touting the solution for nearly two decades, referring to it as MMS—Miracle or Master Mineral Solution.

Also, how is it that someone can spend almost twenty years peddling this bullshit?