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I'm not sure where the line between ad and short film is, but this four-minute video—directed by Spike Jonze—is a delight. Watch the whole thing, full-screen, and then check out AdWeek's fantastic behind-the-scenes look at how the video was made.

And here's the behind-the-scenes look:

What amazed me is how they were able to create those stretch effects practically, rather than relying on digital manipulation. I love seeing talent in action like this.