“Pepsi, Unilever, and Nestle plan to start offering their products through a subscription delivery service with one key twist: all of its packaging will be reusable. The service, called Loop, will launch with 25 big-name partners, and hopes to stand out by offering a more environmentally friendly take on a subscription plan.
Loop compares its service to the milkman. Just like the milkman dropped off fresh milk and then came back for the bottles once people consumed their supply, Loop will have UPS drivers drop off a reusable bag with miscellaneous products inside. Once they’re used, consumers can schedule for their old containers to be picked up and new containers to be dropped off.”
Fascinating idea. How interesting that we may finally be turning away from the notion of "disposable plastics" and instead returning to the old school notion of reusable packaging.
If the price ends up being right, I can see the convergence of reusabiltiy for the environmentally conscious and the convenience of home delivery making this type of service a pretty compelling one.